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Seven Strategies for Successfully Marketing and Stabilizing the Occupancy of Mixed-Income/Mixed-Race Properties - Summary ReportAuthor(s)/Creator(s): Kenneth D. Wade; Frances Ferguson; Larry Buron; Jill Khadduri; Judy WeberPublication Date: 2006-06-16 Copyright Info: Copyright 2006 NeighborWorks® America. Download now Summary/Abstract: Mixed-Income rental properties that include extremely low-income households (below 30 percent of AMI) are a valuable strategy for community health. They simultaneously address two critical challenges: housing for those most in need and desegregating poverty. Understanding how to operate mixed-income apartments profitably is important to increase the development and underwriting of these properties. With the generous support of the Ford Foundation, NeighborWorks America undertook this study of management and marketing practices of successful mixed-income properties that have served extremely low-income families while maintaining positive cash flow for at least five years. This report describes seven strategies used by these properties to stabilize and maintain high occupancy rates with healthy operating budgets. For each strategy, we provide concrete implementation examples. Audiences Served: Advocates; Policy Professionals; Researchers Type/Format: CaseStudy Language code: English Download now |
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