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Strategies for Successfully Marketing and Stabilizing the Occupancy of Mixed-Income/Mixed-Race Properties: A Case Study of Cedar Road Apartments in Vista, CaliforniaAuthor(s)/Creator(s): Judy WeberPublication Date: 2005-10-30 Copyright Info: Copyright 2005 NeighborWorks® America. Download now Summary/Abstract: Cedar Road is a 40-unit mixed income, mixed-race property in Vista, California. Vista is a fast growing city 35 miles north of San Diego. Its population grew 29 percent between 1990 and 2003 and almost all of that growth has been in the Hispanic population that now represents 41 percent of the city's population. Cedar Road is divided between very-low (30 percent) and low-income (70 percent) households. Most of the very low-income households are part of a transitional housing program for homeless families that uses 10 of the 40 units. Cedar Road was completed in 1996 as the first phase of a two-phase project. The second phase, Nettleton Road, contains 28 units and was completed in 1999. Although this study is about Cedar Road, the two phases are operated as one property and together encircle a central courtyard. The properties are located in a modest residential neighborhood of small single-family homes and conventional apartment complexes that are in fair condition. It is directly across from one of the best elementary schools in the City and is close to a busy thoroughfare of strip malls. It is the most attractive complex in the area. Audiences Served: Advocates; Policy Professionals; Researchers Type/Format: CaseStudy Language code: English Download now |
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