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Strategies for Successfully Marketing and Stabilizing the Occupancy of Mixed-Income/Mixed-Race Properties: A Case Study of Parkview Terrace in Poway, CaliforniaAuthor(s)/Creator(s): Judy WeberPublication Date: 2005-10-30 Copyright Info: Copyright 2005 NeighborWorks® America. Download now Summary/Abstract: Parkview Terrace was built in 1998 and is a 92-unit mixed-income, mixed-race property in Poway, California. Poway has grown in just 30 years from a rural farming community with a trailer park image to a very desirable community of multi-million dollar homes with a renowned public school system. It is just 15 miles northeast of San Diego. Although Parkview Terrace's initial tenant eligibility is capped at 50 percent of AMI, long resident tenure -- spurred by an exploding real estate market and plentiful employment -- finds 43 percent of households now at or above 60 percent of AMI. The immediate neighborhood, one of the lower income ones in the city, offers an extraordinary mix of modest residential, retail, municipal, recreational and educational opportunities, all within a few blocks. Audiences Served: Advocates; Policy Professionals; Researchers Type/Format: CaseStudy Language code: English Download now |
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